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SMS Marketing

This article will tell you everything you need to know before sending your first SMS/MMS marketing campaign

J
Written by Jason
Updated over 4 months ago

Frequently asked questions about SMS:

  • Why does my restaurant need SMS Marketing?

  • What is the difference between SMS and MMS?

  • What is the process for setting up SMS for my business?

  • What is the 10 DLC number?

  • What is the process for signing up for SMS marketing?

  • Is your SMS service inbound or outbound?

  • What makes Appfront's SMS marketing capabilities unique?

  • How much does it cost?

Why does my business need SMS Marketing?

SMS marketing is probably THE best marketing channel these days.

There are a few reasons, but the main reason is that SMS (or MMS) conversations are much higher than emails or any other channel.

What is the difference between SMS and MMS?

The critical difference between SMS (Short Message Service) and MMS (Multimedia Messaging Service) lies in the type of content they can transmit.​

SMS—This is for sending text-only messages (including emojis), and it is limited to 160 characters per message (Appfront can split messages into several SMSs).

MMS - This is for sending multimedia content such as images, videos, GIFs, audio files, and even longer text messages (beyond the SMS character limit)

What is the process for setting up SMS messaging?

Since mid-2023, businesses must opt-in for a 10DLC number to send SMS/MMS marketing messages. Cellular networks require this new regulation, which involves registering for a dedicated number and undergoing a vetting process approved by SMS carriers. This process includes a commitment to provide quality content and avoid spamming.

What is the 10 DLC number?

The 10DLC Number is a dedicated number for which companies and brands must register to send text message campaigns for marketing purposes. SMS carriers vet and approve this number, and it comes with a commitment to the content.

To start the signup process, please fill out the form below through the link provided below and open a ticket with our team. Once completed, our team will start the vetting process with the network carrier. https://forms.gle/EJBSt9jPqEfMvFDC8

Is Appfront's SMS service inbound or outbound?

Currently, Appfront's SMS capabilities only support outbound messaging.

What sets Appfront's SMS marketing capabilities apart from other providers?

  1. Fully integrated: SMS is integrated with rewards and marketing campaigns, allowing you to automate all your marketing activities, including email and push notifications.

  2. MMS Functionality: While SMS is effective, MMS conversion rates are even better! Appfront is one of the few marketing platforms that support MMS.

  3. Opt-Out Functionality: A platform that offers channel-based opt-out management is essential. Customers can opt out of emails while still receiving SMS messages, and vice versa.

  4. High-Volume Capability: Restaurant owners need a robust platform that can support their business at scale when sending high-volume marketing campaigns to over 50,000 users, especially with emails containing coupons.

  5. Pricing: Appfront is the clear winner when it comes to pricing of high-volume campaigns.

What is the cost of SMS marketing? And are there additional associated costs we may have missed?

The cost is $50 per month per vetted number. In addition, the cost per text starts at .03 cents per SMS text and .04 cents per MMS text. Appfront offers special packages for high-volume users, speak to a member of our customer support team to learn more!

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