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Uber Direct

Connecting Uber Driver Network into your Appfront Platform

Written by Sarah Appfront

Overview

The Uber Direct integration lets you tap into the Uber Driver network and start delivering to your customers today, with a special fixed price per order.
Appfront integration with Uber Direct is fully self-served and you can connect your Uber account in a couple of minutes.

Delivery Rates & MEG Fees

The rates below apply to all AppFront merchants using Uber Direct who are not on custom pricing. (Last updated August 2026.)

Delivery Rate Tiers

  • 0–2 miles: $5.99

  • 2–4 miles: $7.50

  • 4–6 miles: $8.99

  • 6–10 miles: $9.99

MEG Fees (Minimum Earnings Guaranteed)

Certain markets require a Minimum Earnings Guarantee (MEG) for couriers under local regulation. Where it applies, this adds a flat fee on top of the delivery rate above, charged per delivery. MEG fees apply only in the following markets:

  • California: +$3.00 per delivery

  • New York City: +$5.00 per delivery

  • Seattle: +$10.00 per delivery

MEG fees do not apply to deliveries outside of these three markets.

Support & Refunds

For live order issues (late driver, wrong order, cancellations) or refund requests, contact the Uber Direct Support Team:

Have the Uber Order ID or Delivery Token (del_xxx) ready. Refund requests must be submitted within 14 days of the order completion date.

For billing, account, or dashboard issues unrelated to a specific order, email directmerchants@uber.com (72-hour response time, Mon–Fri 9:00 AM–6:00 PM EST).

See the Troubleshooting article for full escalation details, including the French-speaking support line.

How to connect Uber Direct?

Step 1: Connect Uber Direct on Appfront Marketplace

In the Appfront Portal, go to Locations and select the location you'd like to connect to Uber. Click on the locations advanced settings/ Details:

Under the market Place:

Scroll down to delivery services and chose to connect Uber Direct

Go ahead and create a new organization in Uber (enter all the necessary details):

Step 2: Log in to Uber Direct to set up billing

As soon as you complete Create Organization in Step 1, your Uber Direct account is ready — no email invitation to accept. Just log in directly at the URL below using the same email address you used when creating the connection in Appfront.

IMPORTANT:

Uber Direct and Uber-Marketplace are NOT the same!

Please use the following URL to Login to your UBER DIRECT

Click on Set up - add card on file:

Step 3: Place a test delivery order

Delivery tracking:

Organization Set Up

Overview

Organisation in Uber -> equal to LLC.

Each location should have its own Organization. So if you have 3 locations your should have 3 organisations.

Or, if you'd like to have one LLC that pays ALL deliveries, in this case you can create only ONE organisation for those 3 locations.

Where they would be linked or use the same group for different locations?

For example - if Corp own all locations, you can set it up under one credit card

Multiple Organisations

You can set up different organizations in the Appfront portal, meaning a separate account for each merchant, or you can group multiple merchants under the same entity (also known as an organization).

In UBER portal - you'll need to make sure that each one of them has a billing information.

Click on the Drop down to switch to the NEW LLC

Set up new card

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