Design rewards programs tailored to specific serving options to encourage customers to order directly from your restaurant. Create a loyalty program for your catering services, focusing on incentives and promotions for large orders and bulk services for events, corporate meetings, and special occasions.
The Benefits of a Stand-Alone Catering Rewards Program
Serve Different Customer Needs: Catering clients have unique needs compared to typical dine-in guests. They look for large portions, efficient delivery, and custom event menu options. A stand-alone rewards program can cater to these priorities by offering benefits like bulk discounts or flexible cancellation policies.
Increased Profitability: Catering orders often represent a significant revenue stream. By implementing a tailored rewards program, restaurants can maximize this profitability by incentivizing larger, recurring orders and providing clients with value that general loyalty programs may need to address.
Customized Rewards for Volume: Catering clients typically spend more per order than individual diners. With a separate rewards program, restaurants can adjust rewards to reflect this higher spending, offering incentives that appeal directly to larger-scale clients.
Setting Up a Rewards Program for a Specific Serving Option
Accessing the Rewards Setup
To begin, navigate to the Campaigns section of your platform:
Select Lifecycle Rewards.
Choose Money Amount to set the conditions.
Set the Conditional Amount to establish the criteria for rewards.
Specify the Serving Options that will qualify for the reward points.
Configuring the Points Bank
When creating a points bank for a specific serving option:
Choose the Promotion Type that best fits your goals.
Set the following parameters:
Points Amount: Define the number of points awarded per qualifying action.
Locations: Select the locations where the rewards program will apply.
Serving Options: Specify which serving options (e.g., dine-in, takeout, delivery) are eligible.
Expiration Date: Set an expiration date for points if desired.
Setting the Points Ratio
Standard Ratio: If you set the conditional money amount to "1" and the points amount to "1," the points ratio will be 1:1.
Alternative Ratios: For other conditions, you can configure a different point ratio, such as 1:2.
Adding Special Promotions
💡 Tip: Consider using promotions for special days or times
Scheduled Overrides: Set specific days or hours with a custom points ratio (e.g., double points on Fridays).
Coupons or Cashback: Additional incentives, like coupons or cashback, alongside the points system.
This configuration allows flexibility in rewarding customers based on various criteria, providing tailored engagement opportunities for specific serving options.