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Marketing

Resources to help you create, manage, and optimize your restaurant marketing effectively.

3 authors13 articles
Managing Deals & UpsellsThis guide walks you through where to find Deals, how to create them, and how to configure them properly.
Customer JourneysTransform Your Customer Experience with Automation
Deep Links CampaignsDeep Links make it easy to drive customer signups, grow your loyalty database, and track the performance of different acquisition channels
How to Create Deals in Appfront: A Complete GuideDeals are one of the most powerful tools in the Appfront portal for driving orders and increasing average ticket size. This guide walks through everything you need to know about…
Win-Back Campaigns & Bringing Your Lifecycle Strategy TogetherWebinar recap: deep link attribution, long-time-no-visit campaigns, and closing thoughts on building a coordinated lifecycle marketing program.
Engagement & Advocacy Campaigns: Purchased Items, Promo Codes & ReviewsWebinar recap: campaigns built around item-level purchases, promo codes, customer reviews, and coupon follow-up behavior.
Frequency Engines: Visit-Based, Time-Based & Stored Value CampaignsWebinar recap: the campaign engines that build repeat-visit frequency — visit triggers, time-based deployments, stored value, and gift card purchases.
Welcome Events: Registration, Birthday & Anniversary CampaignsWebinar recap: the "welcome" group of lifecycle events — registration, birthday, and anniversary campaigns.
Point Bank, Tiers, Group Marketing & Cashback: Choosing the Right Campaign TriggerWebinar recap: the remaining four campaign triggers — point bank, tiers, group marketing, and cashback.
Campaign Triggers 101: Life Cycle Rewards, Compensation & Landing Page SignupsWebinar recap: the first three campaign triggers in AppFront — life cycle rewards, compensation, and landing page signups.
Push Notification Best PracticesWhy push notifications have lower reach than email/SMS, and how to build a strategy that gets more customers opted in.